Primark opens second store in Orlando at Vineland Premium Outlets

Primark, the international fashion retailer that offers the latest trends and everyday essentials at great value, opens today at Vineland Premium Outlets in Orlando, Florida. The new store marks Primark's 45th in the United States and its fourth location in Florida, joining existing stores at The Florida Mall in Orlando, Sawgrass Mills in Sunrise, and Dolphin Mall in Miami. With 19,000 square feet of retail selling space, the Vineland Premium Outlets location brings Primark shoppers its signature combination of quality fashion at great value prices, with a special emphasis on Disney and Marvel licensed collections – serving Floridians and tourists who are drawn to Primark's unmatched combination of style, quality and affordability.

This opening comes at the heels of rapid expansion last month across the Southwest and Midwest – including new store locations at Willowbrook Mall in Houston, Texas and Castleton Square Mall in Indianapolis, Indiana.

"We received such a positive response from the Orlando community when we first opened The Florida Mall that we couldn’t wait to return to bring more value, quality and style to Orlando shoppers," said Kevin Tulip, President of Primark US. "We're pleased to bring that feeling of 'Primania' to more local shoppers today with the opening of our Vineland Premium Outlets store, giving them even more opportunity to fall in love with our trend-forward offerings and everyday essentials."

Orlando shoppers will experience exceptional value at the new Primark store at Vineland Premium Outlets. From an extensive offering of Disney and Marvel licensed collections such as Mickey, Minnie & Friends, as well as Pixar's Toy Story and Marvel's Spiderman, to sports gear including Orlando Magic, entire families can shop for less than $50. With women's denim starting at $12, men's tees at $5, and girl's and boy's sweatshirts at $7, Primark continues to see local excitement and demand in the Orlando market.

Shoppers can join Primark for its Vineland Premium Outlets grand opening festivities on August 20, starting at 11:00 a.m. There will be giveaways, treats, and more surprises while supplies last.

To help shoppers find what they're looking for, Primark's website allows customers to browse current product offerings before coming in-store. Check it out at: www.primark.com. Shoppers can also sign up here to get email updates on Primark's latest product drops, style inspiration, store opening dates, and more.