Primark opens first store in Sibiu at Shopping City

• First Primark location in Sibiu County, creating over 100 local jobs

Primark has officially opened its first store in Sibiu, located in Shopping City, following an investment of over €8 million.

The new store spans more than 2,300 sqm of retail space across one floor, offering customers in the region the in-store experience that Primark is loved for globally. With this opening, over 100 new jobs have been created locally.

Opening during the peak of summer holiday season, Primark Sibiu offers the latest great value products and trends such as its new festival fashion range and premium Edit collection, as well as everyday essentials across womenswear, menswear, kidswear, beauty, lifestyle, and its popular homeware collections all at affordable prices.

Primark is committed to offering more sustainable products at affordable prices. Already 74% of Primark's clothing is made from recycled or more sustainably sourced materials and by 2030 this will be 100%.

The opening comes just one month after Primark's arrival in Craiova, continuing a period of rapid expansion in Romania this year. Further openings are planned in Iași and Bacău by the end of 2026, alongside a third Bucharest store at Sun Plaza in the 2026-2027 financial year, bringing Primark's total store count in Romania to nine. This dynamic growth strategy positions Romania as one of Primark's key markets in Central and Eastern Europe.

Maciej Podwojski, Director of CEE, Primark said: “We’re delighted to open our first store in Sibiu and become part of the local community. Coming just one month after our opening in Craiova, this marks another exciting step in our continued investment in Romania and our growing presence across the region. We’ve built a fantastic team here and we can’t wait to welcome customers from Sibiu and beyond, offering the great value fashion that Primark is known for around the world.”

Șelimbăr Commune Mayor Marius Grecu stated: “The opening of the first Primark store in Sibiu County, at Shopping City Sibiu, marks an important moment for our community and for the economic development of the Șelimbăr–Sibiu area. We are pleased that a well-known international brand, appreciated by Romanians, has chosen to invest here, confirming the dynamic local attractiveness for retail, services and new employment opportunities. We welcome this opening, congratulate the Primark team and warmly welcome them to Șelimbăr, in Sibiu County. We are confident that the new store will be well received by customers and will contribute to the diversity and commercial dynamism of the area.”

Ramona Marusac, Regional Head of Leasing at Nepi Rockcastle added: “The opening of Primark at Shopping City Sibiu further confirms NEPI Rockcastle’s commitment to bringing the most relevant and trusted names in international retail into its portfolio. In doing so, we develop retail destinations that meet the expectations and needs of local communities. We are delighted to welcome Primark to Sibiu and are confident that it will quickly become a favourite brand amongst residents across the entire region.”

Primark now operates six stores in Romania: two in Bucharest (AFI Cotroceni and ParkLake Shopping Centre), and one each in Iulius Mall Timișoara, VIVO! Cluj-Napoca, ElectroPutere Mall Craiova, and now Shopping City Sibiu.

For more information or to view the latest Primark collections and check in-store availability, visit https://www.primark.com/ro-ro