Primark officially opens in Cremona with a €6 million investment

• New store will open in the ‘Cremona Po’ shopping centre in Cremona

• The new Primark store has created 100 new jobs locally

Primark, the international fashion retailer, has officially opened the doors to its eagerly anticipated new store in the Cremona Po shopping centre of Cremona today. This marks Primark’s 21st store in Italy, and the fifth in Lombardy region. The opening of the new store in Cremona sees Primark invest €6 million in the region, creating 100 new retail jobs locally.

Spanning 2,000 sq. metres of shopping space across a single level, Primark Cremona Po offers the fantastic in-store experience that Primark is already known and loved for across Italy. Customers can shop an extensive range of products from everyday essentials to the latest trends in fashion, including its premium Edit collection and collaboration with Paula Echevarria. The store also features beauty, lifestyle, and homeware ranges, all at Primark’s famously affordable prices. Opening just in time for the late summer season, the store will offer customers the perfect opportunity to pick up last-minute summer essentials while getting a head start on their back-to-school shopping.

The new store will be equipped with six fitting rooms, including one accessible changing area, alongside six self-service checkouts and four traditional till points.

With 100 new jobs created locally, the store will make a meaningful contribution to the community's economic growth, bringing Primark’s total workforce in Italy to over 5,000 colleagues. Primark is committed to creating a positive and inclusive workplace, with a strong focus on development, progression and supporting people at every stage of their careers.

Many colleagues have built long-term careers with the business, supported by programmes such as ‘Grow with Us’ which continues to develop talent from entry level into management positions across stores and the regional office. Alongside this, Primark is working with specialist partners including Adecco Foundation, UNHCR, Seconda Chance and Special Olympics to help remove barriers and create pathways into retail for people who may face challenges accessing employment.

Luca Ciuffreda, Head of Primark Italy, commented: “We’re excited to open our fifth store in Lombardy at the Cremona Po Shopping Center. I’m incredibly proud of the team’s hard work, passion, and collaboration, which made this milestone possible. This opening marks another important step in strengthening our presence in the region and making our great value offering even more accessible to customers. We’re delighted to introduce our distinctive combination of style and affordability to the Cremona community and look forward to welcoming them through our doors.”

Andrea Virgilio, Mayor of Cremona, commented: "Primark’s decision to invest in Cremona with the opening of its 21st store in Italy is a positive sign for our city. This investment confirms the attractiveness of our area and Cremona’s ability to draw leading businesses and major commercial investments. As a local administration, we welcome initiatives that create value not only from an economic perspective but also in terms of employment. The creation of 100 new jobs is a tangible benefit for the community, providing new opportunities for many individuals and families while helping to strengthen our economic and social fabric. We hope that this new store will become fully integrated into the local area and serve as an opportunity for growth and development for Cremona and its wider community."

Luca Cagnani, Asset Manager at Eurocommercial Properties Italy, co-owner of Cremona Po Shopping Centre, commented: “We are proud to welcome Primark to Cremona Po Shopping Centre. The arrival of one of the most highly anticipated international brands among shoppers further strengthens our retail offering and reinforces Cremona Po’s position as a leading destination for shopping and leisure in the local area. This opening reflects Eurocommercial Properties’ ongoing commitment to enhancing its commercial offering through the introduction of highly attractive brands and a determination to provide an increasingly comprehensive, modern and customer-focused experience. I would like to thank everyone who, through their professionalism and collaborative spirit, contributed to achieving this important milestone and made this project possible. The opening of the new store is particularly significant as it coincides with the twentieth anniversary of Cremona Po Shopping Centre, a milestone that we will celebrate over the coming months with a rich programme of initiatives, events and activities designed to engage our community and offer visitors exclusive experiences.”

The opening of Primark Cremona Po marks an important milestone as the retailer continues its ambitious expansion roadmap in Italy, with plans to open seven further stores in the coming years, we well as Primark’s first depot in Italy, located in Alessandria which will supply all of Primark's Italian stores and facilitate future growth.

Primark currently operates 497 stores across 19 markets in Europe, the United States, and the Middle East.