Primark and El Puerto de Liverpool announce strategic partnership to bring Primark to Mexico

The partnership will bring together the strength of the Primark brand and its international experience with El Puerto de Liverpool’s deep understanding of Mexican consumers, operational capabilities and extensive track record as one of the country’s largest retail groups. Mexico, with a population of nearly 130 million and a well-established retail market, represents a significant opportunity for Primark.

Primark and El Puerto de Liverpool will now work together to realise Primark’s entry into the market, with further details to be shared as the process progresses.

Eoin Tonge, Primark CEO said: “As we continue to expand internationally, we are seeing growing demand for the unique combination of quality, style and affordability that defines Primark. We believe our proposition will resonate strongly with Mexican consumers and are delighted to be partnering with El Puerto de Liverpool, whose experience and deep market understanding make them the ideal partner to support our growth in the market.”

Enrique Güijosa, CEO of El Puerto de Liverpool commented: “We are honored and excited to bring Primark to Mexico, a world-class brand whose unique value proposition we believe will strongly resonate with Mexican consumers. By combining Primark’s globally recognized retail model with El Puerto de Liverpool’s deep understanding of the local market and operational expertise, we look forward to delivering a relevant and compelling offering while building a strong foundation for long-term growth in Mexico.”

Primark founded in Dublin, Ireland in 1969, now operates more than 500 stores across 19 markets, offering customers high-quality fashion ranges and great value essentials, at affordable and accessible prices for everyone. El Puerto de Liverpool is a leading Mexican retail and unified commerce company, recognized for its robust e-commerce platform and extensive nationwide presence. The company operates 125 Liverpool department stores, 72 Liverpool Express stores and 196 Suburbia stores, as well as 173 specialty boutiques and 30 shopping centers across the country.